How to Open A Flower Shop

By Bazal Razzaq

Chief Editor

Updated: October 02, 2023

Editorial Note: We earn a commission if you use the services recommended on this page. Commissions do not affect our opinions or recommendations.


Opening a flower shop is a dream for many entrepreneurs who have a passion for floral artistry. If you are a seasoned florist or an enthusiast, owning a flower shop can be a rewarding business. Be it Valentine’s Day, Mother’s Day, Someone’s Wedding, Birthday, Bridal Shower, or any other Special Day, flowers make it memorable.

If you are planning to open your flower shop, then you have come to the right place. We will walk you through the necessary steps to convert your dream into owning a successful floral business.

Owning a flower business means owning a rental place from where you can display and sell floral creations. Owners buy these floral arrangements at a wholesale price and sell them to the customers keeping a margin of profit. The customers not only get their hands on beautiful flowers at a flower shop also, they can get the flowers arranged by the florists.

Let us explore the world of petals, colour, scents and how to start a flower shop.

What is a Flower Shop called?

A Flower Shop is also called a “Flower Store” or “Florist Shop”. A florist is a person who works in a flower store and arranges live, green, dried flowers to make decorative arrangements. They guide customers in choosing flowers, ribbons and other floral decoratives.

10 steps to open a flower shop

Follow the 10 simple steps to start your own Floral Shop.

  1. Business plan for Flower Shop.

  2. Make Flower Shop a Legal entity.

  3. Flower Shop tax registration.

  4. Open Bank Account for Business and Credit card.

  5. Flower shop Accounting.

  6. Flower Shop Permits and License.

  7. Floral Shop Insurance.

  8. Define Floral shop brand.

  9. Create a Flower Shop Website.

  10. Get your Business Phone System up and running.

These steps will ensure your business is planned out, properly regulated and legally compliant.

#1 Business Plan for Flower Shop

To plan your business, you must have answer to the following questions-

  • What will be the name of your floral business?

  • What will be the ongoing and startup cost?

  • What market do you want to target?

  • How much do you want the customers to pay?

We have done the research to provide you with the answers.

What will be the name of your floral business?

Choosing the right name for your business is essential yet very challenging. If you haven’t come up with a name yet, search at Flower Shop Name generator to get some good suggestions.

Once you have decided the name for your business, you must also register it by checking the following-

  • Business record of the state.

  • Federal and state trademark.

  • Web domain check.

  • Social media platforms.

What will be the ongoing and startup cost?

It costs between $10,000 and $50,000 to open a flower shop. Most of the amount goes to getting a flower store on a lease, arranging coolers to keep the flowers fresh, and buying the first few orders of flowers, floral tape, vases, floral foam and preservatives. If the business involves home delivery, then a worker’s wage and delivery charges for a van will be included.

However, a business owner can reduce these costs if he purchases only one cooler and reduces the number of flowers kept at a time. The home delivery can be made before or after business hours so flowers can be delivered without closing the shop or hiring additional help. Purchasing a vehicle for delivery can be delayed until the business starts making a profit.

A flower shop involves ongoing costs of 40 to 50 % of Sales for ordering flowers. The other ongoing expenses include employee wages, space, and vehicle expenses.

What market do you want to target?

A florist hardly goes out of business as flowers are demanded on almost every occasion. Customers with high incomes spend more income on flowers than people with less discretionary income.

The price of individual flowers ranges from $5 to $100 or more. Special events like Weddings, bridal showers, and baby showers can cost flower arrangements worth $1000 or more.

How can a flower shop make its business more profitable?

Flower shop owners can grow their business by regularly maintaining and getting in touch with their customer base during holidays, birthdays and anniversaries. They can offer discounts, or additional arrangements to the customers to upscale their business and build a healthy customer relationship.

#2 Make Flower Shop a Legal entity

There are four business structures such as:

  • Sole Proprietorship

  • Partnership

  • Limited Liability Company

  • Corporation

If you have a legal business entity like an LLC or corporation, it protects you from all the liability in case your flower shop gets sued.

Read our State guide to form an LLC in your location. You can form your own LLC involving minimum LLC costs or by hiring a Best LLC Service provider at an additional fee.

#3 Flower Shop Tax Registration

You will be required to register for state and federal taxes to start your own business. Registering for taxes would require an EIN which is easy to get from the IRS website.

#4 Open a Bank Account for Business and get a Business Credit card

When your personal or business accounts are the same, it puts a huge risk on your assets if your business gets sued. This is called piercing your corporate veil.

Open a Business Bank Account-

Benefits of having a separate bank account for business:

  • Separates company and personal assets.

  • Makes accounting and tax filing easy.

Get a Business Credit Card-

Benefits of having a Credit Card for Business:

  • Distinguish personal and business expenses.

  • Builds Credit history of the company.

#5 Flower Shop Accounting

You will be required to maintain your sources of income and expenses incurred to understand if your floral business is bringing you profits or not. A well-maintained Business Account also simplifies annual tax filing.

#6 Flower Business Permits and License

Acquiring necessary permits and licenses should be a priority to avoid fines or the possibility of shutting down your flower business.

You can learn about permits and license requirements from SBA’s reference to state licenses and permits.

#7 Flower Shop Insurance

You will require insurance to operate your floral business safely. The insurance will safeguard the company’s financial well-being during losses.

There are several insurance policies for different business types. You can start with General Liability Insurance to support your business.

Another insurance policy is Workers’ Compensation Insurance if your florist store has many workers.

#8 Define the Floral shop brand

Your floral shop brand defines your business and how it is observed by the public. Having a strong brand will help you stand out among several competitors. Start with designing a logo for your floral shop. Then promote and market the business to your residents.

You will be required to grow your network of customers to attract a large crowd and collaborate with local wedding planners and funeral homes.

Maintain a database of your customers by engaging with them regularly on their b’day, anniversaries, etc.

#9 Create a Flower Shop Website

Now that you have defined your brand and created a business for the same, focus on creating a website to showcase your business. It is necessary because-

  • Every legal business has a website.

  • Social media accounts can’t replace your floral business website.

  • GoDaddy Website Builder has made website building much easier. Other popular website builders are WordPress, WIX, Weebly, Squarespace, and Shopify.

#10 Get your Business Phone System up and running

If you wish to automate your business or satisfy customers then arranging a phone set would be a good option for you. It allows you to keep your business and personal life separate and private.

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Frequently Asked Questions​ (FAQs)

The everyday activities involve order placing, preparing, and arranging the flowers, and assisting customers in finalizing the order.

A florist should be an expert when it comes to knowledge of flowers, how long they will last, how to take care of them etc. He/ She must be highly skilled in arranging them beautifully and decorating the surroundings.

The demand for flowers never goes out of fashion. They add more colour, and scent to the events making them more memorable. A flower store could be small or have several chains operating in various cities. So, there exists great potential for floral business.

You can follow the steps given below:

  • Keep the counter staffed with the florist all the time.

  • Keep attractive flowers displayed near the window to attract customers.

  • Arrange flowers throughout your store allowing customers to pull flowers and make a custom bouquet.

  • Make a consultation area in the store itself.

  • Occupy the walls with frames to showcase your past work.

The price ranges from $30 – $100 depending on your choice of flowers in the bouquet.

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